Field note · Website planning A website generator can produce a layout in minutes. The harder job is giving it a true, specific account of the business. This is the brief I would write before asking any tool to build the page. Start with facts the business can defend “Make me a premium website” is a style request, not a business brief. It leaves the tool to guess who the customer is, what is sold, where the business operates, and what a visitor should do next. Those guesses can look polished while being wrong. Before choosing colours or imagery, write down the facts that must survive the build: the business name exactly as used, the products or services actually offered, the service area if relevant, the preferred contact route, opening or response expectations, and any claims the owner can substantiate. Leave unknown fields blank. A blank field is easier to resolve than a fabricated guarantee. A worked example Illustrative example only; this is not a client project. Imagine a small f...
Notes from Sal Talash, founder of UOVA, on building useful websites, clearer product experiences and practical ways to review work before launch. Original writing and worked examples.